Ever since our founding father Kihachiro Onitsuka had the idea for his very first basketball shoe in examining an octopus, we’ve known that sometimes you don’t have to look very far to find an answer to your question. You only have to listen closely. To observe carefully. You only have to be curious.

And so we did not have to look very far for the inspiration of our new range AISEN. AISEN is derived from the Japanese words AI as in indigo and SEN as in dye. The natural materials for our AISEN foot wear collection are dip-dyed by hand, according to a traditional Japanese method that uses the pigment of indigo plants to create subtle shades of blue.

AISEN is alive: all indigo dyed textiles are unique in hue and colour; they breathe, change and develop over time. It is that which makes AISEN special. It is an idea we love, because it reminds us of the Japanese philosophy of WABI SABI celebrating the beauty of imperfection.

And so we are proud to present to you the second collection of AISEN. It is made of Japan, and we made it for you.

Onitsuka Tiger was founded in Kobe in 1949, and we have been based in Kobe ever since. Kobe is our hometown. Without Kobe, Onitsuka Tiger would not be the company it is today. And so we thought it is about time we give something back to the city that has nurtured us for so long. And what better way to give back than sharing?

Kobe, of course, is, among so many other things, famous for its leather. Onitsuka Tiger is famous for its sneakers. And so, like 1 and 1 makes 2, we proudly present to you our new sneaker collection KOBE. Using the finest leather hides from Kobe farms, and Kobe farms only. And we mean premium leather here, crafted and tanned and finished in Kobe. For sneakers created and designed and produced in Kobe. You cannot imagine how excited we are about this one.

We hope you will treasure the KOBE range, because this one comes from close to our heart: this one comes from home. It is made of Japan, and we made it for you.