Campaigns | mono.studio

Its quietly insistent rhythm evokes the steady drizzle of an average London Sunday in our minds: the kind of grey
day that calls for beautifully melancholic consolation or else, active opposition, for instance by showing off a little colour. /

SENZ⁶ / AUTUMN WINTER 2015 / IMAGE CAMPAIGN & LOOKBOOK
/ ART DIRECTION / CONCEPTION / PRODUCTION / TEXT / DESIGN / PHOTOGRAPHY /

Dutch design company senz° have reinvented the umbrella as we know it: redesigning its basic shape along the the laws of aerodynamics and refining countless little details, senz° umbrellas are storm-proof and strikingly handsome.

For its new and fashionable offspin senz⁶, mono.studio revised the brand’s approach to their image campaign and lookbook. We developed a contemporary language for the product images by merging urban landscapes and fashion imagery into dizzying photocollages.

The collection’s theme of ‚Rain Rhythm‘ was reflected in the typography and gracing each umbrella with its own individual soundtrack for rainy afternoons.

/ Commissioned by / senz° /
/ Creative Direction / Yosuke Nishiumi /
/ Styling / Kamilla Richter /

Summer, of course, is steeped in memories – being awoken by the sun on your face in the morning, spellbound by laziness on the beach to the sound of waves crashing, the smell of the sea on your salty skin. /

TSESAY / SPRING SUMMER 2014 / CAMPAIGN
/ ART DIRECTION / CONCEPTION / PRODUCTION / DESIGN / PHOTOGRAPHY /

For the New York womenswear label tsesay, mono.studio has conceived a new visual vocabulary, including their brand book, advertising campaigns, website, and promotional materials such as lookbooks and videos.

As part of our new advertising strategy for tsesay, mono.studio has developed a modular graphic system, juxtaposing fashion imagery against cityscapes of New York, to emphasise the urban essence of the brand while also generating an atmosphere specific to the theme of each collection. All background images were sourced through social media, actively engaging the younger audience of the label while bringing tsesay to street level – which is, after all, where it belongs.

The tsesay Spring/Summer 2014 collection was largely influenced by surf and skate culture, incorporating elements of beachwear and tie-dye techniques. Evoking a sense of lightness and joy, all fashion images were shot in full motion, while the background images unashamedly revel in that summer feeling.

/ Commissioned by / tsesay /
/ Styling / Syria Bellisario /
/ Hair & Makeup / Julie Skok /
/ Model / Michaela / Izaio /
/ Post Production / Uwe Arens /

A space that is your own, to hold you, to return to. Relationships that will carry you, friends you can rely on. Words that will remain, hopes that prove solid. Home is where we grow from. /

TSESAY / AUTUMN WINTER 2013 / CAMPAIGN
/ ART DIRECTION / CONCEPTION / PRODUCTION / DESIGN /

For the tsesay Autumn/Winter 2013 campaign, we introduced our modular design system that juxtaposes fashion imagery with the city. As it is a collection based on the concept of warmth, friendship and traditional values in turbulent times, we produced a warm and intimate fashion series in a private apartment, set against New York winter scenes with dramatic perspectives and graphic urban patterns. All background images were sourced through social media.

/ Commissioned by / tsesay /
/ Photography / David Fischer /
/ Styling / Syria Bellisario /
/ Hair & Makeup / Julie Skok /
/ Model / Dina / Izaio /

Millions of snowflakes, softly swirling from nowhere. Blinking my eyes at the opaque sky: I don’t know where you begin, but I know where you land. /

TSESAY / AUTUMN WINTER 2013 / VIDEO
/ ART DIRECTION / CONCEPTION / TEXT /

With the tsesay Autumn/Winter 2013 season designed around the ideas of warmth and protection, mono.studio complemented the print campaign with a promotional video on a more playful note, conceived as a light-hearted glimpse into New York winter life. Striking a healthy balance between body and soul, between inside and outside, is essential, and maybe even more so during the cold months.

/ Commissioned by / tsesay /
/ Production & Editing / The Screeners /
/ Photography / Kaspar Köpke /
/ Styling / Syria Bellisario /
/ Hair & Makeup / Julie Skok /
/ Model / Ida / M4 /

In these days of noise and speed, caught between mobile screens and social life, working hours leaking into the private sphere, the real luxury is a moment of quiet and myself. /

TSE / AUTUMN WINTER 2011 / CAMPAIGN
/ ART DIRECTION / CONCEPTION / DESIGN / PHOTOGRAPHY /

Tse is a New York label renowned for its classic yet modern knitwear designs. Ever since Hussein Chalayan’s tenure as Creative Director in the 1990s, the label has consistently explored what can be done with cashmere for today’s needs without losing sight of its roots.

Consequently, for a special Autumn/Winter 2011 print campaign directed primarily at the Asian market, mono.studio developed a story depicting a private moment of quiet between public and personal time, between day and night, between work and leisure. For cashmere is luxury, and real luxury is an intimate pleasure.

/ Commissioned by / Tse /
/ Hair / Nic Chau /
/ Makeup / Michael Fei /
/ Model / Ashleigh / Elite /