TSESAY / AUTUMN WINTER 2013 / VIDEO
/ ART DIRECTION / CONCEPTION / TEXT /
With the tsesay Autumn/Winter 2013 season designed around the ideas of warmth and protection, mono.studio complemented the print campaign with a promotional video on a more playful note, conceived as a light-hearted glimpse into New York winter life. Striking a healthy balance between body and soul, between inside and outside, is essential, and maybe even more so during the cold months.
/ Commissioned by / tsesay /
/ Production & Editing / The Screeners /
/ Photography / Kaspar Köpke /
/ Styling / Syria Bellisario /
/ Hair & Makeup / Julie Skok /
/ Model / Ida / M4 /
MONO.GRAMM / AUTUMN WINTER 2012 / VIDEO & LOOKBOOK
/ ART DIRECTION / PRODUCTION / DESIGN / PHOTOGRAPHY /
Since 2009, mono.studio has been providing art direction and consulting for our associated womenswear label mono.gramm, producing accompanying lookbooks for eight seasons, videos, the website, and a photographic launch exhibition in London. mono.gramm’s signature designs are seemingly effortless and easily accessible, but effectively developed from highly unusual drapings and patterns. Over the years, mono.gramm perfected a style that sits comfortably between the casual and the elegant, between simplicity and unexpected complexity.
Similarly, we defined a visual approach that was firmly grounded in casual photography, eschewing overproduced fashion fantasies. Instead, we searched for unforced images of personal and everyday moments, creating a sense of atmosphere, intimacy, and natural beauty.
The Autumn/Winter 2012 collection brought various elements from previous collections to a point with exceptional ease – particularly each garment’s surprising versatility in function and shape. We produced a celebratory video as a bittersweet counterpoint to winter’s greyness. Little did we know at the time that this film would mark a swan song of sorts, as mono.gramm went into temporary hibernation to rethink its place in a rapidly changing industry. To be continued.
/ Styling / Syria Bellisario /
/ Hair & Makeup / Julie Skok /
/ Model / Amélie / Seeds /
